19.04.2012 10:30-11:30

European Identity & Cloud Conference 2012
Combined Session


VRM and the Intention Economy: Now What?

Doc Searls’ vision of VRM just rings true. The common reaction is “Of course that’s how things ought to work!” Now with his new book out—The Intention Economy: When Customers Take Charge—the vision is even stronger and clearer.

How do we build the intention economy? What infrastructure will undergird it? How will our understanding of identity, privacy, and rights change to support it? 

This session will explore the infrastructure for the intention economy and the role of identity in that infrastructure.


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